Dazzel Seltzer came to us with one goal: shake up the seltzer scene with something bold, colorful, and impossible to ignore. They wanted a campaign that matched the brand’s wild flavor and carefree energy—something that felt more like a party than a product push. We built a vibrant, fast-cut world of beach days, rooftop hangs, and unexpected moments,
capturing the essence of Dazzel with every fizz and pop. From slow-motion splashes to high-speed lifestyle shots, we leaned into a visual style that’s as fun and refreshing as the drink itself.
This wasn’t your average seltzer shoot—it was a full-send summer fever dream. The result? A hype-fueled visual ride that makes you want to crack one open and live a little louder.
BEHIND
THE SCENES
Director: Austin Jose
Producer: Thomas Roark
ANIMATION: James Mackenzie
Cam Operator: Owen Beim
Editor: Garrett Holtz
PA: Anthony Volk