POC came to us with a mission: create a campaign that matched their commitment to safety, style, and performance without losing the soul of the sport. They wanted something fast, clean, and rooted in real moments—no fluff, just movement. We hit the trails, parks, and city lines, tracking athletes in their element with FPV drones, POV cams, and tight handheld shots.
From gritty urban lines to open downhill flow, every frame showed POC’s gear doing what it does best—protecting while letting you push the limits.
We didn’t just film protection—we captured progression. The result? A sleek, adrenaline-filled visual story that’s as sharp and focused as the riders who wear POC.
BEHIND
THE SCENES
Director: Austin Jose
Producer: Thomas Roark
ANIMATION: James Mackenzie
Cam Operator: Owen Beim
Editor: Garrett Holtz
PA: Anthony Volk